Philadelphia Union kicked off the Soccer Celebration presented by Michelob ULTRA at Union Yards on Thursday afternoon. This exciting event marks the beginning of a series of Soccer Celebration activities that will take place throughout the summer. Fans can gather at Union Yards to watch the FIFA World Cup 2026TM matches on a large LED screen while enjoying a vibrant atmosphere filled with entertainment. The Soccer Celebration offers a free, fan-focused experience, making it a perfect destination for soccer enthusiasts in the area. Throughout the tournament, Union Yards and Reaney Street will be alive with live music, special appearances, interactive games, and giveaways. A highlight of the event is the Fan Activation Zone, where fans can engage in competitions and experiences that promote both club and country pride. The culinary experience will feature “Flavors of the Matchday,” showcasing a rotating menu inspired by the tastes of the competing nations, paired with Michelob ULTRA as the featured beverage. Fans interested in attending the Soccer Celebration can register in advance to secure their complimentary tickets through SeatGeek, the official ticketing partner of Philadelphia Union.